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Advertising lesson 204: What Not To Do


Time for a little lesson in advertising. When marketing a product you have the option of going one of two ways. The first talking about the product & brand while still being entertaining.

The second, and potentially the riskiest route, is to not talk about the product or brand, but rather attempt to entertain while have subtle hints to the product; now this could be seen as a risk but also has the potential to be a great success.

Skittles has invented a third route – A completely irrelevant commercial for their product, not only does it not make any sense, but tossing the product and tag line in at the end in an attempt to get the connection is a terrible idea.

I bring you – “The Tube Sock” campaign.



08.02.10 10:08 am

hahaahah. so true.

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