The new Allstate campaign from Leo Burnett, featuring Dean Winters – Mayhem Is Coming is pure gold. For a company like Allstate to take this step in a new direction with their advertising is great. It’s fun to see when companies trust their agency to do their job, to produce work that is both recognized, and connects with people.
With these commercials, they are walking an interesting line, by personifying “Mayhem” with a man. The copy is great, and the overall cinematography is perfect. Dark, mischievous, comical, and over all well done.