Clas Ohlson was getting a new webstore, and Swedish agency Garbergs was tasked to create a campaign to introduce the new site.
Their solution is pretty awesome, let the users demolish the old site – one page at a time with tools you can get at Clas Ohlson.
The customers where asked to tear down Clas Ohlson’s (Sweden’s leading hardware store) old webstore in order to launch their new one, by using real Clas Ohlson tools.
Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödeen, Johan van der Schoot
Art Director: Mattias Dahlqvist
Copywriter: Hampus Mattsson
Digital Producer: Niclas Bergström
Digital Director: Magnus Hällstén
Production company: Acne Production