+ Corn Flakes, now with lasers! +
11.02.09
This is interesting, Kellogg’s is going to being producing their number one cereal Corn Flakes, with the Kellogg’s logo engraved on each flake.
Kellogg’s embarked on the project to reinforce that they don’t make cereals for any other companies and to fire a shot across the bows of makers of ‘fake flakes’.
Yesterday Helen Lyons, lead food technologist at the company, said: ”In recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg’s corn flakes.
”We want shoppers to be under absolutely no illusion that Kellogg’s does not make cereal for anyone else.
”We’re constantly looking at new ways to reaffirm this and giving our golden flakes of corn an official stamp of approval could be the answer.
”We’ve established that it is possible to apply a logo or image onto food, now we need to see if there is a way of repeating it on large quantities of our cereal. We’re looking into it.”
(via – The Telegraph )
A close up look at the engraved flakes
In my personal opinion doesn’t this seem like a bit of a waste of money and energy just to say “these flakes are real flakes”? You tell me what you think?
Here are some interesting facts about Corn Flakes:
- Corn Flakes were the first cereal to land on the moon on Apollo 11
- Over 128 BILLION bowls of Corn Flakes are consumed in Guatemala, Japan, Argentina, and Inda
- Corn Flakes are produced 24 hours a day 7 days a week 365 days a year at the Manchester factory in the UK
The reason why people buy non-kellogg corn flakes is because an off-brand is cheaper. So if corn flakes bring in the big boys and start lasering each individual flake, well guess what?! Cost goes up, more people buy the fake flakes. This is stupid. Lasering cereal? Paleeeeeeeeeeeease.
Wow…cause overpriced Kellogs corn flakes taste sooo different than other brands. Its the price difference, you can taste IT!
Good bye self important cereal company, hello generic brand.