Craig Bower is a designer from Green Bay Wisconsin, he has a design shop called Design That Rocks. He works in both Web and Print, and his work you may have seen around. Craig was a contestant in the Pop-Ology design contest where he created his piece ‘Seamstress For The Band’, and his design really did rock! I did an interview with Craig to get an inside scoop on who he is and what he does!
What inspires you in your work?
Life and love – those inspire above all others.
As with most creative people, I am inspired by nearly everything around me. Just absorbing and immersing myself in the world I live in fuels my creativity. Observing, reading, listening, documenting and asking questions every day (in one form or another) allows me to continue growing and expanding as a creative professional.
Music has also always been, and continues to be, an important source of personal inspiration. To me, there is only one band that inspires me visually, musically, emotionally and (stop laughing) even spiritually…..and that band is KISS. I don’t expect others to understand (although I bet some do), but KISS has been a part of my life since the fourth grade and I have been feeding off their inspiration ever since.
On the business side of creativity, solving clients problems is also very inspiring for me. Everyone has different needs that require different solutions. Knowing that I can play a role (no matter how large or small) in their success inspires me to keep going…to keep pushing….to keep driving.
What tools do you use to create?
I have always felt that as creative professionals, we are in a unique position professionally that demands we learn MANY tools to create. From learning multiple software applications, to hardware configurations, cameras, design theory, printing knowledge, marketing techniques, web analytics and on and on. Luckily, I love learning and using them all.
If I had to create a short list of creative tools I couldn’t live without, it would look something like this; my mac, adobe’s creative suite, a thick spiral-bound non-ruled notebook, sticks of raw charcoal, a .9mm Koh-I-Nor technical pencil (with leads),a copy of any PRINT mag annual, and a copy KISS Alive.
How long have you been doing what you do?
I have been in and around the creative field for about 19 years now. Rarely a day goes by that I don’t work on something new, learn something new, meet someone new, or share my knowledge and experience with someone new. You can’t have a much better career and life than that.
Where else can people check out more of your work?
My freelance studio is Design That Rocks, and my portfolio is still available for viewing while the new site construction wraps up (Launching Oct.1) at www.designthatrocks.com. People can find me on twitter @designthatrocks or email me at email@example.com.
Below are samples of Craig’s work