05.26.11
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Life’s a Pitch

Here’s a fun new Kickstarter project for all you graphic designers out there. The Pitch is a board game that turns the real world rat race of being a graphic designer into a playable game that you can work your way to the top, or to “The Pitch”

Created by SVA grad Fatimah Kabba who after having a late night discussion or rather argument with an advertising major friend, she decided to make a game that would “rebrand the preconceptions about graphic design.”

Concept:

All great design begins with one thing: a great idea. This idea is the root of every well produced, beautiful, or savvy execution.Whether it’s the representation of a brand by understanding the audience, the consideration of a books content when creating a cover design, or the basis of a political campaign that goes on to influence millions. As designers we have the ability to influence a world that is more aware of and impacted by design than it realizes.

Objective:

Communicate the premise of graphic design and make it accessible to everyone,especially non-creatives. Create a product that helps us form a community, collaborate, and invent, exactly what I believe design intends to do.

Solution:

Create the game of graphic design. A game that allows everyone, not just designers or creatives, but your younger brother, your grandma who can’t click a computer mouse or your best friend who’s an economics major, to better understand and engage in the creative process.

Check out the pictures below, and give it some support!

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