Old Spice Guy Answers

So you think you’ve got a cool marketing idea? You think you can change peoples perception of a product, and breathe new life into a product that has been around for decades? – well that’s nice but you’ve got to try a little harder now, after W+K comes through again for Old Spice – this time having the Old Spice man respond in real time to questions from Youtube and Twitter users.

For the past few days the talk of this campaign has been flooding Twitter, facebook, youtube, and blogs all around the internet. After already getting the Old Spice guy into People Magazines’ beautiful people list, they are now getting more brand awareness and actually having the brand interact with the consumers, as well as people in general.

Extending their reach and appealing to everyone with funny, witty videos where each one is better than the last. This whole idea is something that we have never seen before, and each day more people are talking about it. Already before the campaign has finished, it can go down as one of the freshest ideas to hit the world of advertising. Not only is it fresh and innovative, it is using social media in a way we haven’t seen before.

Bravo Wieden Kennedy, and bravo to Old Spice for trusting their agency to push the limits, and try new ideas and tactics.

here are a few select videos – you can view more here…

What do you think of this campaign?