Q: What is the first brand to reach 10 million likes?

Answer: Starbucks, on Wednesday the highly popular facebook page for Starbucks became the first brand on facebook with over 10,000,000 likes. Facebook changing from the “Becoming A Fan” button to “liking” has changed the rate at which pages grow, but more than just a change on the Facebook side of things, Starbucks is known for having a very strong social media presence.

Already since Wednesday, they have over 400,000 new likes.

Along with already having excellent brand awareness and familiarity, Starbucks is constantly leveraging social media channels to create a positive user experience.