The new Allstate campaign from Leo Burnett, featuring Dean Winters – Mayhem Is Coming is pure gold. For a company like Allstate to take this step in a new direction with their advertising is great. It’s fun to see when companies trust their agency to do their job, to produce work that is both recognized, and connects with people.
With these commercials, they are walking an interesting line, by personifying “Mayhem” with a man. The copy is great, and the overall cinematography is perfect. Dark, mischievous, comical, and over all well done.
Here’s an awesome idea from UNICEF: 8 flavors of bottled water: cholera, dengue, dysentery, hepatitis, malaria, salmonella and yellow fever to help people understand that more than 4,000 children die daily from water related diseases.
Proceeds from the sales go to UNICEF’s Tap Project to provide untainted water to those in need.
We live in a time where social media is the buzz word, where sharing is common practice, and where privacy issues are a constant talking point and concern. But do you remember life before Facebook, Myspace, Twitter, Digg, and other social sites? Do you remember the first time you realized the genius behind a social networking site?
The Social Network Movie takes us into the story of Mark Zuckerberg as he goes from college kid to the creator of the worlds fastest growing, most popular social network. The tagline is great – “you don’t get to 500 million friends without making a few enemies.”
So you think you’ve got a cool marketing idea? You think you can change peoples perception of a product, and breathe new life into a product that has been around for decades? – well that’s nice but you’ve got to try a little harder now, after W+K comes through again for Old Spice – this time having the Old Spice man respond in real time to questions from Youtube and Twitter users.
For the past few days the talk of this campaign has been flooding Twitter, facebook, youtube, and blogs all around the internet. After already getting the Old Spice guy into People Magazines’ beautiful people list, they are now getting more brand awareness and actually having the brand interact with the consumers, as well as people in general.
Extending their reach and appealing to everyone with funny, witty videos where each one is better than the last. This whole idea is something that we have never seen before, and each day more people are talking about it. Already before the campaign has finished, it can go down as one of the freshest ideas to hit the world of advertising. Not only is it fresh and innovative, it is using social media in a way we haven’t seen before.
Bravo Wieden Kennedy, and bravo to Old Spice for trusting their agency to push the limits, and try new ideas and tactics.
here are a few select videos – you can view more here…
We don’t need to tell you Wieden + Kennedy lit a real rocket with their “I’m on a Horse” spot for Old Spice. Further proof comes by way of People Magazine’s most beautiful people list for 2010 – which has just added Isaiah Mustafa (the guy who plays the guy in the ad) as a card carrying member. Isn’t this one of CP+B’s determinants of a great campaign – that it infiltrates pop culture? Mission accomplished.
This is an interesting campaign from New Message, out of the Netherlands. Interesting way of using Twitter for a campaign, and an even more interesting twist at the end. Really cool idea – and a great way to connect to your audience and to make it real.
These cracked me up! funny copy and visuals to go with. Not sure exactly how calling your customers stupid is a great idea to sell the product – but then again the campaign is called “Be Stupid” – either way made me smile.
