So you think you’ve got a cool marketing idea? You think you can change peoples perception of a product, and breathe new life into a product that has been around for decades? – well that’s nice but you’ve got to try a little harder now, after W+K comes through again for Old Spice…

You wonder why Google is so cutting edge, and why everything they do turns to gold? It’s simple. Give your people freedom, give them an inspiring work environment and the result is exactly what Google puts out on a daily basis….[ read more ]