The effect of pop culture & advertising on our everyday lives.

The results are in for one of the most recognized campaigns in recent memory. The Old Spice campaign “The Man You Wish Your Man Could Smell Like” – Already had taken it’s place in Pop-Culture, but how effective was it really?

In a release from W+K it’s clear that this campaign will go down in advertising history as the ultimate sweep of every category, Viral, Social, Culture… It did what every aspiring agency wish they could do.

• Old Spice accounted for 75 percent of conversations in the category in the first three months of 2010.
• Half the conversations came from women.
• The YouTube/Twitter social media response campaign was “the fastest-growing and most popular interactive campaign in history.”
• More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech. (Which most of us can agree is kinda sad.)
• Total video views reached 40 million in a week.
• Campaign impressions: 1.4 billion.
• Since the campaign launched, Old Spice Bodywash sales are up 27 percent; in the last three months up. 55 percent; and in the last month up 107 percent.

In a video case study release by W+K they talk about the overall success of the campaign..

I know I have posted a lot about this, and I know it might be getting a little annoying… but seriously when something comes along that is so well executed and accomplishes everything we as advertisers wish we could do – it needs to be studied, and talked about. If anything it will just motivate you to do something better…. or it could send you into a pit of depression because you realize you fail at what you do, and you’re seen as a mediocre excuse of an ad man or woman… just kidding, but seriously – GO DO SOMETHING!

( via – AdFreak )

So you think you’ve got a cool marketing idea? You think you can change peoples perception of a product, and breathe new life into a product that has been around for decades? – well that’s nice but you’ve got to try a little harder now, after W+K comes through again for Old Spice – this time having the Old Spice man respond in real time to questions from Youtube and Twitter users.

For the past few days the talk of this campaign has been flooding Twitter, facebook, youtube, and blogs all around the internet. After already getting the Old Spice guy into People Magazines’ beautiful people list, they are now getting more brand awareness and actually having the brand interact with the consumers, as well as people in general.

Extending their reach and appealing to everyone with funny, witty videos where each one is better than the last. This whole idea is something that we have never seen before, and each day more people are talking about it. Already before the campaign has finished, it can go down as one of the freshest ideas to hit the world of advertising. Not only is it fresh and innovative, it is using social media in a way we haven’t seen before.

Bravo Wieden Kennedy, and bravo to Old Spice for trusting their agency to push the limits, and try new ideas and tactics.

here are a few select videos – you can view more here…

What do you think of this campaign?

We don’t need to tell you Wieden + Kennedy lit a real rocket with their “I’m on a Horse” spot for Old Spice. Further proof comes by way of People Magazine’s most beautiful people list for 2010 – which has just added Isaiah Mustafa (the guy who plays the guy in the ad) as a card carrying member. Isn’t this one of CP+B’s determinants of a great campaign – that it infiltrates pop culture? Mission accomplished.

(via – The Denver Egotist )

This is quite possibly one of – if not the funniest commercial I have seen in quite some time. FANTASTIC! Thank you Old Spice for always having entertaining commercials.