The effect of pop culture & advertising on our everyday lives.

This. Is. AMAZING!
A stunning film from Will Hoffman and Daniel Mercadante to accompany Radiolab’s Words episode. For more info, check out www.radiolab.org.

#Failfriday has made its return! Now sit back and take a few minutes to laugh at the expense of other failing… and failing miserably.

Start this off right…

I swear this is worth the build up…

This is going to make a great christmas card...

wait... what?

Epic Thrust in 3…2…1…

mmmm...

Do you think this was part of his will?

creeper in the background...

#doingitwrong

again... wait.. what?

WIN.

I don't remember this game as a kid..

awesome. dick.

enough said.

I could see this leading to some awkward mix ups...

no shit!?

So there you go! Hope you had a few good laughs! So have a rad friday – try not to fail too hard today! If you happen to come across some awesome fails this week be sure to send them to drew@pop-ology.com and they will be included in next weeks #failfriday!

Until then, fail on my friends, fail on.

This is sure to blow your mind.
This tiny 330 square foot apartment has 24 different “rooms” – Hong Kong based architect Gary Chang has done something with almost nothing and made one hell of a bachelor pad!

This awesome video made for the Mod Cloth video contest by Allie & Elizabeth Edwards ( Sistersalad ) – They spread a little happiness around Denver. Awesome.

[UPDATE] – You can VOTE for this video NOW at Modcloth just click here and place your vote for your favorite video… I won’t tell you how you should place that vote, but just take a hint

Okay this is the most basic and important lesson to be learned in advertising. DO NOT, under ANY circumstances attempt to copy a campaign that is less than one year old, even then – when you ATTEMPT, and I put emphasis on ATTEMPT, to recreate the magic that was a highly successful campaign; try please for the love of advertising, try to be different.

So many times agencies / marketing groups try to use what has worked in the past to promote a product, and time after time they fail. This is the case with Cisco. They recently put out a string of videos that are, to say the least, EXACTLY the same as the Old Spice Man Answers campaign, that came out not even 2 weeks ago! COME ON PEOPLE!

Even though they explain that they enjoyed the videos, and even admit to taking the idea, its half baked, and half assed. It’s people like them are the reason God doesn’t talk to us anymore.

Im scared to even post these for fear of giving them more views than they deserve… but I am because I want you all to see WHAT NOT TO DO.

Now. Next time you’re sitting around in your brainstorm meeting, trying to come up with that big new idea to sweep the market and social media, and someone starts to talk about that campaign that someone else did, and then your asshat N.T.A.C ( No Talent Ass Clown ) [ insert big title that really means nothing ] director says “Oh! what if…” you need to put your foot down and say NO.

thank you. that is all.

(via – Mashable )

This. is so sick! – I can’t imagine how much ink they went through or how much it cost, still really cool.

This guy is on drugs, and really excited about this double rainbow.

By far one of my favorite videos to date!

Awesome in every way.

Not much to really say other than these are pretty hilarious ads.

Social Media is becoming one of the center pieces to our everyday digital life. We are constantly interacting with each other through it, and with the introduction of smart phones the reach of social media has expanded past just the home computer. Now people are connecting while out and about, interacting in real time.

This video produced by Socialnomics author Erik Qualman, shows just how big social media is becoming. The numbers of people on these networks is amazing, and the connections made through them are even more astounding.

For advertisers, and brands – the facts are starting to pile up and there is a major shift happening in the advertising world, with companies devoting more and more of their budgets to online, and social media vs traditional.

Facebook has been collecting data on it’s users for quite some time, and every day it is collecting more and more. This data is now starting to make its way around the internet to other sites, on CNN.com now I can see how my friends are interacting with the site. Is this starting to become an almost big brother scenario, or is this just the beginning of an open world with data and information shared to bring us all together and make life easier?

What are your thoughts on social media, is it good? bad? Where do you see things going in the future?

( via – Mashable )