The New Facebook

Facebook is about to do something that will rock the world, and change the way that we interact with technology and the internet forever. For the past few days people have been talking a lot about the new news feed, but what hasn’t been talked about until yesterday at the F8 conference Mark Zuckerberg introduced the timeline, or the new profiles. A complete overhaul of a profile page, a rethinking of how we view our digital lives, and how others view us.

On September 29th Facebook will roll out to the masses this overhaul, and when I say overhaul I mean re-built from the ground up. Facebook has been striving to create the most perfect representation of you online with their platform for years, and with every like, comment and photo you add to that. But what they’ve done now no longer just consists of “likes” and “walls” it’s a timeline, and you have the option of curating it. It’s the museum of me but on crack.

They have opened their platform up to the outside world in the form of the Open Graph, which can now be integrated into the entire internet and the real world. If you run a marathon that can now be added to facebook seamlessly, if you get a new pet that can now be added as a life event. Everything you’ve done, or will do can now be brought into one place and create the most realistic perfect representation of you.

As advertisers we are tasked with a monumental job, create relevant messages and deliver those to the right people at the right times. A lot of what we do is guess work, and trusting your gut, and it still will be, but as this platform grows and develops we are going to begin to learn more about people and the way they interact with their world in a completely different way.

The wall is dead, there is no longer such thing as the “wall” it has been replaced with a timeline, a timeline of someones life. The thoughts they had on a day or the photos they posted from that trip are now recorded and documented in a totally different way.

Since you’ve signed up for Facebook they have been keep track of things for you, people you talk to, friends you make, relationships you’ve been in, and there are gaps, what about before Facebook? They have solved that – by allowing YOU to fill in the gaps.

You’ll notice a new sidebar -

What hasn’t been documented by Facebook can now be added. That bone you broke when you were a kid, you can add that event and photos, that day you got your first job, or your first day of school are now all available to be documented.

The more you fill in these holes the more perfect the picture is painted of who you are, and your life.

You’ll also notice at the very bottom of your profile, is the beginning -

Facebook is about to change the world, they have just taken the first step in bridging the gap between life and technology.

What do you think?